Marketing Cloud
Created a vision piece for Marketing Cloud, presented by Kevin Lynch (CTO) at the Adobe Marketing Summit. The vision provided a place for marketers to share, improve operational efficiencies, automate marketing, and connect with Adobe creative community for easier collaboration and driving revenue growth. Marketing cloud is set to provide a collection of web analytics and website optimization products.

Role:
Senior Experience Design Lead
Concept
Strategy
Information Architecture
Art Direction
Visual Design
Interaction Design
User Experience Design
Client Communication

 

Campaign workflow: Overview

Campaign workflow: Segmentation

Specific segment showing top channels and entry

Campaign workflow: Channels

Geo fencing

Campaign workflow: Team selection

Project dashboard view

Individual file view and commenting

Individual file view, information, and attributes

Test and target