Citrix SaaS Product Ecosystem Redesign
Created an ecosystem of world-class services across all touchpoints of the Citrix customer experience. Instrumental in enhancing customer satisfaction and NPS for flagship products, including GoToMeeting, GoToWebinar, GoToTraining, and OpenVoice. Elevating the overall quality and usability of products by developing a modern, unified customer experience to drive adoption and strengthen brand identity. Designed a flexible design language, called FLEXO, composed of visual and interaction patterns, which designers can easily incorporate and adopt for any product or platform. Established new design guidelines for interactions and behaviors, visual design, and content. Trained and mentored a team of 15 + designers.

Role:
Principal UX Designer
Design Strategy
Info Design and Architecture
Interaction Design
Visual Design
Design Management

All Clouds: Communication Cloud, Document Cloud, Workflow Could, and Enterprise


GoToMeeting

GoToWebinar

GoToTraining

OpenVoice