Rubylane
High-end shopping experience featuring hundreds of independent shops showcasing quality antiques, collectibles, fine art, jewelry, and handcrafted items from around the world.

Role:
Concept
Strategy
Research
Name Development
Logo Design
Collateral System
Print Design
Package Design
Information Architecture 
Art Direction
Visual Design
Interaction Design
User Experience Design

Homepage's main image changes to day or night depending on the time of the day and different events of the year. It also shows people strolling through various streets of Ruby Lane.

Shopping section: Antiques. Each category has its own unique color combination for better recognition and visibility.

Shopping section: Artisans

Shopping section: Collectibles

Shopping section: Fine Arts

Shopping section: Jewelry
Help Center

Account page

Landing pages for: Shop, Sell, Relax. These images also reflect the events the are happening through out the year.

Main image changes to day or night depending on the time of the day and different events of the year. It also shows people strolling through various streets of Ruby Lane.

Marketing and promotional material

Promotional items

Rubylane bags

Concept for the next UI design revision

Concept for the next UI design revision

Concept for the next UI design revision

Concept for the next UI design revision